As a designer I shall

1. Imitate. I will take inspiration from those that have come before.

“We rip, steal, burn, cut and paste. Reproduction is the essence of successful design”
Henrdrik-Jan Grievink - Dutch editorial designer

 

2. Have a process

“Process is more important than outcome. When the outcome drives the process we will only ever go to where we’ve already been. If the process drives outcome we may not know where we’re going. But we will know we want to be there.” Bruce Mau - Canadian designer

 

3. Test, test and test designs on users

“Here are the main things I know about testing: If you want a great site, you’ve got to test… Testing one user is 100 percent better than testing none… Testing one user early in the project is not to prove or disprove something, it’s to inform your judgment… Testing isn’t something you do once. You make something, test it, fix it and test it again…”
Steve Krug - Usability consultant

 

4. Break the rules

“Rules are good. Break them.” Tibor Kalman - American Graphic designer