Edwin Antonian

Most recent blogs by Edwin Antonian

Edwin Antonian Team : Web Design Tags : Web Design Business User Experience

See Think Do Framework 

Lesson, remove the “jump into bed with me now” experience, with “buy now” button.

Edwin Antonian Team : Web Design Tags : Technology User Experience

End of passwords. Fingers crossed.

Google is trialling phone-only sign-in. No more remembering obscure passwords, this also should add extra layer of security.

Edwin Antonian Team : Web Design Tags : Business Web Design

Brand free advertising, nothing new really…

‘The difference between products and brands is fundamental. A product is something that is made in a factory; a brand is something that is bought by a customer.'

Edwin Antonian Team : Web Design Tags : Web Design

As a designer I shall

Imitate, Process, Test and break a few rules.

Edwin Antonian Team : Web Design Tags : User Experience

The neglected

Emails are a communication channel that can pay big dividends in future conversions so designing one that captures attention for the right reason can be great for your business.

Edwin Antonian Team : Web Design Tags : Web Design Content

Responsive or adaptive ?

The decision should be made at the start of the project within the team which includes UX / Design / Front-end / Back-end development. The decision upfront will also allow for better design / coding methods.

Edwin Antonian Team : Web Design Tags : Web Design User Testing

The humble Jerrycan, the story of brilliant design

In strong design the user is always at the centre of the problem to be solved.

Edwin Antonian Team : Web Design Tags : Web Design

Getting creative

One of the worst feelings for a Creative is getting stuck on ideas, even worse is trying to create yourself out of them; which never works. I’m actually stuck right now trying to write this blog.

Edwin Antonian Team : Web Design Tags : Rants

The Lie that is Multitasking

In truth, multitasking is actually task-switching. Unfortunately our brains are not wired to perform multiple tasks

Edwin Antonian Team : Web Design Tags : Web Design Usability User Experience

The urban legend that is Seven, Plus or minus two

The legend goes that in 1956 George A. Miller wrote a research paper showing that people can remember from five to nine (Seven plus or minus two) things

Edwin Antonian Team : Web Design Tags : User Experience Web Design

Typography 101

While we are told there are no rules in typography, how can we ever learn what to do.

Edwin Antonian Team : Web Design Tags : Web Design User Experience

Things learnt at WD14

This is the second year the Wiliam team attended Web Directions South. The line of speakers at the conference was top notch; each speaker brought something unique but all speakers imbued their talks with an effective story telling approach.  

Edwin Antonian Team : Web Design Tags : Web Design Clients

The Collaborative Creative brief - good for design and for the client

Collaborating with a client through the initial design brief stage is of huge benefit to the future outcomes of a project

Edwin Antonian Team : Web Design Tags : Website Accessibility Web Design Technology Mobile Technology

Designing for mobile

When designing for mobile website and apps, the process is more complex. What appears to work on computer screen can vary on an Android, IOS or Windows device

Edwin Antonian Team : Web Design Tags : Web Design User Experience

Checkout design done right

The goal of any well designed checkout process should be about making the process as pleasant as possible for a user...

Edwin Antonian Team : Web Design Tags : Web Design User Experience

Jira, why is the UI/UX design so bad!

I regularly think I’ve got the hang of jira and then the next day I log back into it and find myself on a page with loads of links to sections that doesn't matter to me or the task I need to complete.

Edwin Antonian Team : Web Design Tags : Web Design Online Trends User Experience Information Architecture User Testing Featured

Re-imagining forms

Making forms fun is a difficult task. But Virgin America.com has managed to do just that.

Edwin Antonian Team : Web Design Tags : Google

Guerrilla user-testing.

This (out-in-the-wild) style user-testing is a no-frills, DIY approach

Edwin Antonian Team : Web Design Tags : User Experience Web Design Featured

Good story telling

It’s been said that we consume about 34 gigabytes of information per person each day

Edwin Antonian Team : Web Design Tags : Web Design Online Trends User Experience Information Architecture

Scrolling, Scrolling, Scrolling…

Designers often feel pressure to reduce margins and pack the majority of content above some arbitrary ‘fold’ line.

Edwin Antonian Team : Web Design

Treat mobile users differently to your desktop users

Understanding your audience before you invest time and money into your website / mobile solution

Edwin Antonian Team : Web Design Tags : User Experience Web Design Featured

Car brands designing websites the right way

Most car brands put significant time and money towards their printed marketing material, yet less resources into their what should be their main marketing platform - their website.

Edwin Antonian Team : Web Design

White Space

Every designer has heard this before: "there's a bit of white space there, can we fill it in with something?."

Edwin Antonian Team : Web Design

Timeless design

The idea of timeless design, in particular product / car design, has been a constant. However in modern web design it’s hard to imagine...

Edwin Antonian Team : Web Design Tags : Web Design

Wabi Sabi

The current trend in interactive/digital design has moved in a big way to minimal, flat and uncluttered aesthetic and interaction.

Edwin Antonian Team : Web Design

It's the little things you do…

"It's the little details that are vital. Little things make big things happen."

Edwin Antonian Team : Web Design Tags : Web Design

“The lower the standard of a people, the more lavish are its ornaments..."

The age of minimalist digital design is here. It all started with the least obvious instigator "Windows 8" but digital design has embraced it.

Edwin Antonian Team : Web Design Tags : Online Trends Web Design

Improve the mobile checkout experience

37% of people owned a smart phone in 2011. This increased to 52% in 2012.

Edwin Antonian Team : Web Design Tags : Web Design

Designing in the mobile era

Well, like life we need to simplify our online experiences by removing items that are not necessary.

Edwin Antonian Team : Web Design Tags : Tips & Tricks Web Design

Iterative website design, discovering problems earlier

Iterative design process allows design assumptions to be tested so problems can be discovered earlier.

Edwin Antonian Team : Web Design Tags : Web Design Mobile Web

Mobile e commerce looking good

Why not list some of the best e-commerce mobile site designs out there at the moment.

Edwin Antonian Team : Web Design Tags : Web Design Mobile Web

Respond to survive

Either build individual websites for each device or create one site that adapted to fit each device.

Edwin Antonian Team : Web Design Tags : Web Design

Responsive layouts why we need to design this way

Responsive design uses fluid grids, fluid images/media & media queries to adjust the design to suit its parent media.

Edwin Antonian Team : Web Design Tags : Web Design

The influence of ‘Metro Style’ on modern day website design

The new ‘Metro Style’ has adopted principles from classic Swiss graphic design, with clear focus on the content of applications and additional impetus on typography.

Edwin Antonian Team : Web Design Tags : Web Design

Design thinking - It's not about what you want, it's about what they need

When tackling a new project talk to the end user rather than the client about what they would like to see in the design / or redesign.

Edwin Antonian Team : Web Design Tags : Web Design

Better way to be creative

Our ideas are 'copied' from a source, then transformed and then combined to create another form.

Edwin Antonian Team : Web Design Tags : Web Design

Stuck? Sketch it!

When stuck for ideas the best way to open your mind and get things out is by sketching them.

Edwin Antonian Team : Web Design

UXD, UI, UED, IA, IxD = ?

There are plenty of ways to describe the people behind the 'experience' on your website.

Edwin Antonian Team : Web Design Tags : Web Design

Contrast in design

Many things go into making good design, great design. One component that can have great impact to a design is contrast.

Edwin Antonian Team : Web Design Tags : Web Design

The changing face of website design in the age of the tablet

Website design is evolving to a point where we are no longer solely designing for desktops. We instead need to accommodate for 3 distinct mediums.

Edwin Antonian Team : Web Design Tags : Web Design

The 1 Trillion dollar story

Web design is like advertising - it's about selling something to someone.

Edwin Antonian Team : Web Design Tags : Web Design

Break it, stretch it, bend it, crush it, crack it, fold it.

Generation of new design ideas is not an easy task. What we see in design is the regurgitation of old ideas wrapped up in something new.

Edwin Antonian Team : Web Design Tags : User Experience

How we read websites

We live in a world in which we are bombarded with information. On an average day we are hit with "the equivalent of 174 newspapers of data".

Edwin Antonian Team : Web Design Tags : Web Design

Google and Me

It's been a long year and I've been lucky enough to work on some great website design projects. These designs have ranged from large group buying websites to policy and advocacy sites.

Edwin Antonian Team : Web Design Tags : Web Design

Designer

This is a common scenario faced when telling someone what you do for a job. The idea that you can make a living designing and laying out websites is a concept out of reach for some.

Edwin Antonian Team : Web Design Tags : Web Design

Generating Design Ideas

It is so difficult for a designer to view a completed project 2 months down the track. We often question our judgements; things that seemed sufficient or good enough with the limited time/budget/resources now look dated and generic.

Edwin Antonian Team : Web Design Tags : Web Design

What makes a website’s design a good design?

A good website design should guide the user through the journey via graphical indicators. As with the green traffic light man telling us when to walk, graphical indicators should become the language between a user and the website interface they're utilising. This will enable a smooth journey.

Edwin Antonian Team : Web Design Tags : Web Design Mobile Web

All sites should be designed as mobile sites

In an age of information overload, adopting a minimalist or Less is More approach is key.

Edwin Antonian Team : Web Design Tags : Web Strategy e-commerce

Music and online shopping, why not?

It has been said that music can exert immense influence and charm us into to loosening our wallets / purses.

Edwin Antonian Team : Web Design Tags : Web Design

Designer First, C.E.O. Second

Came across a great article on NY times today which explained why Apple is such a great force in the product design field. I don't think there is another company out there that has such unity amongst its product range, this even extends into its marketing material.Everything is controlled. Nothing is overlooked. I'm talking aesthetics here, not the functionality of their OS.

Edwin Antonian Team : Web Design Tags : Web Design

Responsive design, documenting a live project

Designing and developing a website to be compatible with several different browsers has long been a headache for designers and web developers. Now it's not just a variety of browsers that need to be considered; smart phones, iPads and a variety of screen resolutions must also be taken into account. In fact, the majority of clients now ask for a mobile version of their website to be developed.

Edwin Antonian Team : Web Design Tags : Online Trends Social Media Marketing

How to customise AddThis Sharing icons

As websites rely more and more on social networks to promote their presence, it's nice to be able to customise the default icons you usually get with “Add this” and “Share this”.

Edwin Antonian Team : Web Design Tags : Web Design

Designing and Developing with Grids

One thing that is always an issue when designing websites is the column widths. Widths tend to change from page to page within a PSD file and when you're trying to design quickly they can tend to be overlooked.


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