Maximillian Crawford-smith

Most recent blogs by Maximillian Crawford-smith

Maximillian Crawford-smith Team : Client Services Manager Tags : Online Marketing Web Marketing Facebook Content Social Media Marketing

Cracking social media: how Facebook decides what is on your news feed.

Marketing your business on social media seems pretty straight forward; create a presence on social media, publish relevant and interesting content, get likes and critical mass will do the rest.

Maximillian Crawford-smith Team : Client Services Manager Tags : Web Strategy Online Marketing Content

Content Marketing

Will Content Marketing be the new SEO?

Maximillian Crawford-smith Team : Client Services Manager Tags : Web Design Online Trends User Experience Mobile Web

Mobilegeddon; go mobile or go home

Googles mobile friendly algorithm set to change the web.

Maximillian Crawford-smith Team : Client Services Manager

Minimum Desirable Product

So what is MDP and why is it different to MVP and more importantly why do we care?

Maximillian Crawford-smith Team : Client Services Manager Tags : e-commerce Technology Online Trends Rants User Experience Mobile Technology

To app or not to app; that is the question.

It seems that everyone thinks they need an app without really understanding why!

Maximillian Crawford-smith Team : Client Services Manager Tags : User Experience Rants Common Sense Web Design

Designing the web for people

As web designers we should intrinsically understand UX, but every now and then someone comes up with something truly inspired.

Maximillian Crawford-smith Team : Client Services Manager Tags : Analytics Tips & Tricks User Experience Usability Web Strategy

Customer insights, analytics and Micro UX

Today I intrinsically understood the concept of Micro UX.

Maximillian Crawford-smith Team : Client Services Manager Tags : Technology Sales Online Marketing Social Media Marketing Tips & Tricks

Coupons; increasing conversion and customer loyalty 

Driving sales and customer loyalty has never been easier.

Maximillian Crawford-smith Team : Client Services Manager Tags : Technology CRM Sales

Cloud based CRM systems: why SFDC is worth the time and effort

Client Relationship Management (CRM) plays an important role in any business, and it is often the difference between success and failure. It is a business imperative to implement a structured, yet streamlined sales process, no matter the size.

Maximillian Crawford-smith Team : Client Services Manager Tags : Technology Usability User Experience

Using mobile to improve customer experience.

In an age where information can be accessed by the click of a button, the way we interact with each other is no longer restricted by anachronistic forms of communication.

Maximillian Crawford-smith Team : Client Services Manager Tags : Usability Online Trends Web Development User Experience

Stop building irrelevant systems; start building for the user.

As web designers and developers we need to get in the habit of understanding the context in which regular people operate; we need to understand the relationship between what is being made, and what is needed.

Maximillian Crawford-smith Team : Client Services Manager Tags : User Testing User Experience Online Trends

Imaginative ways to implement navigation

Sticky navigation when going up the page, with more real-estate going down the page.

Maximillian Crawford-smith Team : Client Services Manager

Understanding the principles of Lean UX and MVP

Lean UX and MVP (Minimum Viable Product) are highly effective principles. Understanding how they apply to building a website can often be confusing. It is important that both parties involved in any project understand the fundamentals of each principle.

Maximillian Crawford-smith Team : Client Services Manager Tags : Web Strategy Web Development Analytics

Analytics and Quick wins. Optimising your interface.

If budget constraints are prohibiting you from undergoing a complete overhaul of your website; achieving some quick wins through anaytics and optimisation can can really benefit the overall success of your website, and ultimately lead to increased traffic and conversion rates.

Maximillian Crawford-smith Team : Client Services Manager

Google Analytics: the power of data

So how does Google Analytics work, and how does this benefit you? Great question right?

Maximillian Crawford-smith Team : Client Services Manager

Optimised website and form design: The future of mobile

Optimising your website for Mobile


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