Marketing your business on social media seems pretty straight forward; create a presence on social media, publish relevant and interesting content, get likes and critical mass will do the rest.
Client Relationship Management (CRM) plays an important role in any business, and it is often the difference between success and failure. It is a business imperative to implement a structured, yet streamlined sales process, no matter the size.
In an age where information can be accessed by the click of a button, the way we interact with each other is no longer restricted by anachronistic forms of communication.
As web designers and developers we need to get in the habit of understanding the context in which regular people operate; we need to understand the relationship between what is being made, and what is needed.
Lean UX and MVP (Minimum Viable Product) are highly effective principles. Understanding how they apply to building a website can often be confusing. It is important that both parties involved in any project understand the fundamentals of each principle.
If budget constraints are prohibiting you from undergoing a complete overhaul of your website; achieving some quick wins through anaytics and optimisation can can really benefit the overall success of your website, and ultimately lead to increased traffic and conversion rates.