Most recent blogs in the Analytics category
A few of us in the Production team recently shuffled our way through a Google Analytics short course. It was a great way to brush up on our knowledge as it had been a couple of years since I'd needed to dive into analytics, and a lot has changed in that time. Here are some useful snippets of knowledge that I thought were worth mentioning. Gone are the days where Google Analytics was just about hits and page loads, now I can't imagine a successful web project without it!
I was delighted this weekend past to receive an email from Houzz spruiking their new localised version of the site. Still all the same wonderful content from all over the world, but now with a dedicated local team and a .com.au domain. And immediately, I was impressed.
Ensuring that your new website lives up to expectations can often be difficult. Focus too heavily on the wrong things and it can quickly get away from you.
Truth be known, I was so excited to stumble upon these numbers that I started writing my blog before I finished reading the original article. Unfortunately, my enthusiasm ended up fairly muted by the time I finished reading, though here is my blog anyway: for people who are excited by metrics like me, however high-level and inapplicable they might be.
We shop differently at Christmas. We're moving quickly and buying for lots of people. Speed and confidence is what it is all about.
Universal Analytics is the new operating standard for Google Analytics. After an upgrade you’ll receive the benefits of Universal Analytics which include the new collection methods and reporting tools.
If budget constraints are prohibiting you from undergoing a complete overhaul of your website; achieving some quick wins through anaytics and optimisation can can really benefit the overall success of your website, and ultimately lead to increased traffic and conversion rates.