Most recent blogs in the Clients category
Qantas Cash re-launched their Australian website overnight, with a new responsive design replacing the original 2013 adaptive site.
There comes a time on all web projects when the discussion turns to content. As simple as it may sound, content provision can actually be one of the most difficult tasks befalling the client. Thankfully there are a few tricks and tips to help get over the 'content block'.
This week I had cause to remind a couple of colleagues of the 'iron triangle' - a representation of the relationship between the forces that combine to constrain any project. Sometimes also referred to as the 'scope triangle' or 'quality triangle', it is also a traditional measure of project success.
Regular readers of the Wiliam blog will have noticed that cart abandonment has been a trending topic over the past 6 months, give or take. There's a good reason for this, and there's nothing I like better than a good yarn about how we've managed to turn around the fortunes of one of our awesome clients.
Nobody can be expected to recall the events that occurred in a meeting six months prior to release of a project. We document so that everybody understands the scope of work in such sufficient detail as to produce outstanding work.
As the project manager, it's no fun having a fully designed and developed website - i.e. technically and functionally ready for launch - when it's still full of gaping holes where content is supposed to be.
A couple of months back I published a blog about cart abandonment technologies, and used 'Rejoiner' as a specific example that we had integrated for one of our major clients with tremendous, overnight success. Today I received a heart-felt thank you letter from the Rejoiner CEO himself. Chuffed!
Truth be known, I was so excited to stumble upon these numbers that I started writing my blog before I finished reading the original article. Unfortunately, my enthusiasm ended up fairly muted by the time I finished reading, though here is my blog anyway: for people who are excited by metrics like me, however high-level and inapplicable they might be.
You might ask yourself, why do projects go over time? Is it because the client is being greedy and asking for work out of scope? Or is it because the designer is too slow? These could be the reasons, but more often than not is is down to lack of understanding of the project than anything else. Understanding the business goals before you start the project is paramount, this will save you time at the end because you will do it right the first time! Here are a few practical tips to help you stay on track and on time:
Collaborating with a client through the initial design brief stage is of huge benefit to the future outcomes of a project
MVP gets spoken off plenty these days, though unless you’re an Internet guy or girl, you’ll need additional tools to allow you to achieve it. The ‘value proposition’ is the most important of these tools, backed by the lean UX process.