Most recent blogs in the Google category
It’s common knowledge that the cost of acquiring new customers is often ten-fold that of keeping existing ones.
A few of us in the Production team recently shuffled our way through a Google Analytics short course. It was a great way to brush up on our knowledge as it had been a couple of years since I'd needed to dive into analytics, and a lot has changed in that time. Here are some useful snippets of knowledge that I thought were worth mentioning. Gone are the days where Google Analytics was just about hits and page loads, now I can't imagine a successful web project without it!
As the trend for mobile usage continues to eclipse desktop, and the purpose of search itself is tailored to why you would be searching on a mobile in the first place.
Could be a way to monetise your website further? Pity it looks like SPAM.
Want to learn Google Analytics? Here are some great resources just for you!
I’m just another person who made fun of phablets… then got one.
Well, we’re almost at the end of another year and as we start to wind down, we find ourselves inadvertently scanning the ‘Top/Best/Worst’ lists for 2014.
YouTube has been forced to upgrade after 'Gangnam Style' busts record breaking, unprecedented number of views.
There once was a time that SEO simply meant having decent meta keywords on your site. Times have well and truly moved on.
A look into server farms, and where all the "How to's", selfies, posts, comments, photos and videos live.
Following these suggestions took my site’s PageSpeed ranking from an average 65 up to an excellent 89.
Universal Analytics is the new operating standard for Google Analytics. After an upgrade you’ll receive the benefits of Universal Analytics which include the new collection methods and reporting tools.
Last month, a couple of the Wiliam producers went into a Google Analytics conference to learn all the in’s and out’s of analytics. One of the main issues that the presenter highlighted was Google Site Speed - the make or break of the web. Where fast websites race to the top, and slow websites fall and crumble (literally).
Google analytics offers powerful insights into your users but if you want to see their interactions on a page you will need to use heat mapping technologies. Here is why:
Be smart about campaigns and start tracking the URLs with Google's campaign tracker. It helps to see which channels convert the best. See inside for details and screenshots on how to set this up properly.
Google Analytics can offer much more than merely popular browsers and common pages on your website. It can tell you about your users, not just what they are doing.
We all know Google is smart. Too smart for us to keep trying to trick it with old SEO practices.