Investment
Most recent blogs in the Investment category
25Nov2014
Kicking real goals in Information Technology
No, this is not another meaningless political slogan. I just want to tell a quick story about some fantastic work we've completed for one of our major clients. Something a bit out of the ordinary from what we normally boast about, and something our team is quite proud of. It also reminded me why we are in this game, the IT industry: to support the business.
8Aug2014
Emailing your email lists via Facebook; wow!
Start dusting off those old email lists you spent years curating. The good ol' days are back.
25Jun2014
I love you like a fat lady loves apples
Gamification really could be about games if content marketing and content strategy keep advancing the way they are.
24Jul2014
Optimising old content? Start adding new content instead.
Content is the cost of business. And new content smells good to users and Google.
28Nov2013
Reaching the point where leads and traffic grow exponentially compared to your content effort
Consistent and growing content equals traffic and leads. Turns out there comes a point where the reward grows much faster than your increasing content efforts. This is a good thing.
4Nov2013
What kind of traffic converts the best?
After analysing a client website, here is how these different traffic sources compare when it comes to conversion.
6Sep2013
Some great infographic resources
Bag them out, though most users love infographics and they can have a really positive aspect on your website, its traffic and its conversion.
5Dec2012
You’re just one person away from online success
Building an online channel means you need to invest in dedicated resources to look after it. It is not a matter of set-and-forget.
28Sep2009
Should your small business launch an online store?
Online retailing isn’t going to suit everybody, but it may be more achievable for your business than you originally thought.
18Aug2009
Pay Once For It Now Or Pay Twice For It Later?
When considering the goals for the website you are engaging your web development company to build for you, one of the considerations, perhaps one of the biggest, is price.
5Aug2009
Compliance Through Disclosure
In the past few months so called “tax effective Managed Investment Schemes” (the MIS Sector) have been failing. Most notable were forestry product based Timbercorp and Great Southern.
29Jun2009
SME compliance: investing in a dynamic website to manage new policies
It may seem to be easier to ignore compliance issues. The opportunity cost of compliance can certainly equate to missed sales. On the other hand, it only takes one dissatisfied, or vindictive, customer or supplier to complain.
25Jun2009
Most common errors to avoid when choosing a CMS
I spend a lot of time with clients discussing their Content Management System (CMS) requirements and needs. Regularly clients find CMS selection extremely daunting and find it hard to navigate through lists of possible functionality, features and workflows. Regularly I read through RFTs and RFPs where the brief allows only a paragraph each on business and user requirements and devotes 5 pages to CMS requirements complete with checklists and diagrams outlining CMS functionality must haves. Below I have listed some common mistakes that I see.
29Oct2008
Getting Venture Capital for Your Online Idea
Wiliam has developed a number of websites from the ground up. But before Wiliam got involved, the companies had to seek start up capital from Venture Capitalists to get their ideas off the ground. If you are interested in pursing this option, here are five steps you can take.
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