Most recent blogs in the Online Marketing category
A few of us in the Production team recently shuffled our way through a Google Analytics short course. It was a great way to brush up on our knowledge as it had been a couple of years since I'd needed to dive into analytics, and a lot has changed in that time. Here are some useful snippets of knowledge that I thought were worth mentioning. Gone are the days where Google Analytics was just about hits and page loads, now I can't imagine a successful web project without it!
Marketing your business on social media seems pretty straight forward; create a presence on social media, publish relevant and interesting content, get likes and critical mass will do the rest.
Forms can be boring. On paper we spend time carefully filling out tiny boxes hoping that the person (or machine) that’s receiving them can interpret our handwriting. Online we hope that our browser can remember enough of our personal information to get us at least half way there. We can’t get away from them but that doesn't mean they have to feel like a chore.
Google analytics offers powerful insights into your users but if you want to see their interactions on a page you will need to use heat mapping technologies. Here is why:
How is device use changing? How are people accessing media? How much are advertisers spending and on what?
A quick summary of the latest heatmaps results from Click tale. Some tips on how to increase conversion on your site.
It is expected that in 2016, Australia will reach a whopping $4.5 billion in digital ad spending and online will account for more than one-quarter of ad spending across all medias.