Most recent blogs in the SEO category
A little known tweak to the Google search algorithm is going to have some pretty big impacts on site rankings. From tomorrow, April 21 2015, any website that is not mobile-friendly will take a dive in search results. What does this really mean, and is your site as mobile-friendly as you think? More importantly - does Google think your site is ready??
I was delighted this weekend past to receive an email from Houzz spruiking their new localised version of the site. Still all the same wonderful content from all over the world, but now with a dedicated local team and a .com.au domain. And immediately, I was impressed.
In a recent article published in the Financial Review, Joshua Gliddon reports that Google’s search engine competitors are maneuvering in to gain a footing in the on-line search and directory space. However, are they making any ground on Google in terms of search engine power and know how?
On a recent project, I encountered a strange redirect issue in the production environment. For the sake of SEO and canonical/duplicate content issues, we always setup two websites in IIS; one will have a 301 redirect from a non-www domain to a www domain.
The tide will turn and we will probably bore of them at some stage – as with every Internet invention – though for the time being, Infographics are a low-cost and quick way to spike traffic and build SEO momentum.
Whilst it is true that traffic to a website is central to the success of the website, the only more important factor is how the website converts its traffic: essentially the usability of the website. Posting SPAM to a website in order to gain rankings in Google is a short-term game... and a fairly self-defeating one at that.
301 Redirects separate the men from the boys. They show that you know what you're doing. And yet so few web developers use them when launching new websites for their clients. (Dear Client, this means you are going to lose out big time...)