User Testing
Most recent blogs in the User Testing category
28Nov2014
Hire a professional copywriter? Ain't nobody got time for that.
There are times when I've been able to assist clients in writing new content or freshen up existing content for their website, however in many cases you should hire a professional.
1Jul2014
Re-imagining forms
Making forms fun is a difficult task. But Virgin America.com has managed to do just that.
1Apr2015
I 'heart' Hotjar
There's been a bit of buzz about in the Wiliam office about Hotjar. Here's why . . .
3Feb2015
When the moon hits your eye like a big pizza pie…wait what?
Just because a user looks at something, it doesn't mean that they understand it.
3Feb2015
The Importance of Code Reviews
It’s been said that peer code reviews are the single biggest thing you can do to improve your code. But how do you do it?
2Feb2015
The humble Jerrycan, the story of brilliant design
In strong design the user is always at the centre of the problem to be solved.
22Dec2014
A website is a lot like a hamburger
A website has many layers, all important to the overall experience. The difference between an average website and a great website can be compared to the quality of a hamburger.
27Nov2014
Target (and reduce) your copy depending on time of year and who is being bought for
We shop differently at Christmas. We're moving quickly and buying for lots of people. Speed and confidence is what it is all about.
23Oct2014
Imaginative ways to implement navigation
Sticky navigation when going up the page, with more real-estate going down the page.
18Jul2014
Avoiding 'change aversion'
Re-launching a new website? Here's a few suggestions to avoid change aversion and alleviate user anxiety.
10Jul2014
Tablet vs Desktop design
Does one design work for the other, or is two designs optimised for desktop AND tablet better for your conversion rates?
12Aug2013
What user testing has taught me
User testing new website design, features, functions and processes is one of the best ways to understand whether you're on the right path or not. The only better way to understand what users think is to launch your work to the masses...
17Feb2013
No. I don't want your app. I want your (mobile) website.
Apps were great before we worked out this whole 'mobile web' thing. We're past working it out. And apps need to go.
3Apr2012
How much do users know?
Users can be your best friend and your worst enemy. Guessing when they’re friend or foe requires an understanding of what users do and do not know about online. And therein lies the challenge.
23Mar2011
Believe what you see, not what you read
Far too often, people settle for expert analysis and predictions from their web site developers and why not? Your web designers have been around for X years and the guy designing it has 10+ years experience creating websites, so surely they know what they’re doing, right? Wrong!
14Sep2010
Expert usability reviews
Expert Reviews are exactly what they sound like and are used as an inexpensive way of reviewing an existing site to try and identify what the site is good at and what the site is not so good at.
8Sep2009
Links Scents
When trying to accomplish their site goals, users tend to follow a "scent" and when they lose the scent, they fall into unpredictable behaviours, such as randomly clicking on links or hitting the back button.
18Aug2009
6 Key Points For Successful User Testing
One of the best ways to understand how your site is being used is through user testing. There is no better way to see how your site is performing and how people are actually using it than to study real users. Below are some key points to ensuring you get the most out of testing your site.
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