Most recent blogs in the Web Strategy category
Regular readers of the Wiliam blog will have noticed that cart abandonment has been a trending topic over the past 6 months, give or take. There's a good reason for this, and there's nothing I like better than a good yarn about how we've managed to turn around the fortunes of one of our awesome clients.
A few of us in the Production team recently shuffled our way through a Google Analytics short course. It was a great way to brush up on our knowledge as it had been a couple of years since I'd needed to dive into analytics, and a lot has changed in that time. Here are some useful snippets of knowledge that I thought were worth mentioning. Gone are the days where Google Analytics was just about hits and page loads, now I can't imagine a successful web project without it!
I was delighted this weekend past to receive an email from Houzz spruiking their new localised version of the site. Still all the same wonderful content from all over the world, but now with a dedicated local team and a .com.au domain. And immediately, I was impressed.
All the mums are home at scared of PayPal because of this morning's Today Show's segment on "Stopping Scammers".
A couple of months back I published a blog about cart abandonment technologies, and used 'Rejoiner' as a specific example that we had integrated for one of our major clients with tremendous, overnight success. Today I received a heart-felt thank you letter from the Rejoiner CEO himself. Chuffed!
If budget constraints are prohibiting you from undergoing a complete overhaul of your website; achieving some quick wins through anaytics and optimisation can can really benefit the overall success of your website, and ultimately lead to increased traffic and conversion rates.