Heat map your videos!
I just stumbled across this software. It looks awesome!
The key features I like:
- Smooth video playback on any device
- Customisation of the look and feel
- You can create a call to action on the video
- Add an email collection after the video. (Why have I never thought of this before? If someone has watched a whole video of course you should be asking for their email address)
BUT most importantly:
- It tracks how every person watches your video (second by second)
- Each view has its own heatmap showing you what parts were watched, re-watched or skipped
- It features a really cute dog called Lennie!
If you are spending money making videos on your site why wouldn't you invest in tracking and gathering leads from them. It seems like a no brainer.