Improve email click-through by cutting your copy

Robert Beerworth Team : Web Strategy Tags : Email Marketing Web Strategy

This is a very simple blog.

The ultimate purpose of the email you’re sending to that database of subscribers is click-through; for users to be interested enough in your offer that they click-through to your landing page to learn more.

Suffice to say, the email you send has a significant bearing on the success of your campaign. It’s a numbers game, and the numbers start with the email.

The simpler the email, the greater the click-through.

Don’t reiterate all of the detail of the landing page in the email; that is what the landing page is there to do.

Simply make your offer, entice the user and drive them to ‘Learn More Now’.

This is a great blog iterating the ‘less is more’ principal, with some good examples and ROI numbers from their different experiments.

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