Sharable Content – is it worthy?
People often confuse the concept of creating sharable content and the simple task of making content sharable.
Poorly researched and constructed content can lead to a very poor performing social media campaign. The process of installing social plugins is the easy part, Facebook/Google+ Like buttons as an example. There is basically no requirement for you to be technically skilled to complete this task and get your content shared.
The difficult part is managing to get people actively clicking away and sharing your content which is why you see so many sites sitting idle. So it’s worth taking the time to determine whether or not, simply because you have something to share and know how to share it, whether it will actually result in adding to your social media campaign.