The show must go on . . .
As a keen ABC viewer and listener, I’ve been following the budgetary cuts announced over the last seek with a keen sense of interest. While I'm somewhat ambivalent towards the various views lamenting the negative impacts of cost cutting and others claiming that the ABC well overdue for a round of efficiency measures; I am a firm supporter of the ABC’s unwavering intent to continue to develop their digital strategy.
one thing that remains clear is the ABC’s unwavering intent to develop their digital strategy.
At the same time that cuts are being made, the ABC will be starting a new division - the ABC Digital Network, focussed on developing online and mobile infrastructure and content.
They’re doing it right, hiring new Digital designers, UX specialists, digital project managers and developers – all with a view to unlocking a better audience experience. Better search, single sign-on, better recommended content, localisation, segmentation, profiling and improved navigation.
Given my growing distaste for low the low quality digital experience of other commercial networks and the ABC’s ongoing charter to ‘deliver digital media services’ the above investments sound like something that I’m willing to trade an hour on Friday night with Quentin Dempster for.
