Video content brings traffic
Video content provides that fresh, interactive experience visitors are looking for. Additionally, video adds a lot more punch to promotions and marketing campaigns.
Video content is a trend that has been made affordable and accessible by the advent of digital cameras, inexpensive editing software and powerful computers. And the unparalleled success of YouTube and Google Video loudly exclaim the popularity and draw video has on to Internet denizens.
Taking advantage of the allure of video to boost traffic can be as simple as leveraging a video hosting service like YouTube. These offer a fairly simple and low- or no-cost technique of embedding video files.
Many videos on this service can be used without royalties. However, a more tailored approach is to create videos specifically for a blog or website that will be proprietary to the company. These can be product demonstrations, commentary, even commercials – especially if they are unique or stand out in some way.
The major benefit of investing in video as part of a company’s online offerings is that it is an experience that happens only on the website. It boosts traffic by bringing readers directly to a company’s web address rather than allowing them to simply scan through the RSS feed. This increases the visibility of all the website’s elements, including special promotions or timely information.
