Improve the mobile checkout experience

Smart phone usage is on the rise in Australia. 37% of people owned a smart phone in 2011. This increased to 52% in 2012.  

"Smartphones are critical shopping tools with 94% (of users) having researched a product or service on their device. Smartphone research influences buyer decisions and purchases across channels. 

28% of smartphone users have made a purchase on their phone. Implication: Having a mobile optimised site is critical and a cross-channel strategy is needed to engage consumers across the multiple paths to purchase."

Source 

With these numbers it's a must to get your mobile checkout experience right. 

1. When collecting customer details, ensure only vital fields are included
2. Enable people to checkout as a guest if needed
3. Use touch controls rather than trying to make the user type
4. Remove any distractions that could drive the user elsewhere
5. Show progress bar in checkout
6. Make it light and make sure that the pages loads quick.
7. Make sure credit card security symbols are visible
8. And last but not least, test and test. Make sure you A/B test the pages