M-COMMERCE – THE TIME IS NOW
There’s a good chance you’re reading this on your mobile. If I’m right, the forecasted growth for mobile use over the next few years are well on their way to being spot on. Did you know that up to 31 percent of online users are on their mobile phones for the majority of their reading time? And a staggering rise to 45 percent for the 18-29 year olds. With this large amount of mobile use dedicated to social media networks such as Facebook, Twitter and Instagram, businesses are marketing products and branding whilst turning to m-commerce to ensure their website is available to accept online payments with the swipe of a finger.
eMarketer has projected growth for mobile payment transactions to increase from approximately $640 million this year to a massive $62 billion by 2016 in the US. These figures are insane to fathom, yet putting these numbers in context would mean that currently 1 in 40 are spending about $7 per month using mobile payments. What does this mean? If projections are correct, 1 in 6 people will be spending about $100 per month by 2017!
Is your website m-commerce ready?
