Some of the latest results from Visual Web Optimizer. Some of these are obvious but still interesting.
Always lead the user to where you want them to look. If you want a user to look at a product then focus the attention of imagery to that point. The example below has a picture of a girl looking at the product which generated more user activity to the product. The same can be said for using arrows to point users to where you want them to look.
Make sure the call to action is relevant to your business. If they are going to get a pricing sheet then make sure you use that terminology.
Be upfront about costs. The reality is people price match online and hiding pricing from a user is only going to make them find a site who doesn’t. If your prices are competitive don’t be afraid to promote them.
Live chat is a no brainer. Even if you are not always online the concept of live chat alone will increase your leads. If in doubt you can always switch it off but you will not regret adding it as an option to your site. Third parties such as livechatinc (www.livechatinc.com) make it incredibly easy to add this feature and qualify leads making it easier to convert the visitor into a lead.
People are used to modal windows these days so it is less of a difficult decision to add one to your site. If you want more leads then a modal is a quick and inexpensive way to do so. Make sure you offer an incentive to filling it in.
Testimonials on signup pages generate interest. It gives the user an idea of the type of content they will receive in your newsletter and creates excitement. Make sure the testimonials look realistic and highlight a feature of the newsletter.
