Analytics and Quick wins. Optimising your interface.

In an industry that is constantly reinventing itself, keeping up with the market and the ever discerning user, is all we should be focusing on; both as web designers and website owners.  MVP (Minimum Viable Product) has been a hot topic lately, with many in the web design industry sprouting the mantra “what would google do”. In a perfect world with unlimited budgets and no concern for risk, we would recommend to many clients that they should start from scratch and rebuild their website, by following the principles of lean UX and MVP; getting to market quickly, only develop what is required and what the user wants. Why are we building a merry-go-round, when the customer only wants a pair of shoes? Build, Measure, Learn; the MVP lifecycle.

Build, Measure, Learn; the MVP lifecycle.

With budget constraints tighter than ever, it is often not possible to for clients to undergo a complete overhaul of their entire website. The tech industry has always rewarded individuals whom are able to “pivot”, adapt to the market and listen to their consumers. We have been doing a lot of work with clients around analytics and optimisation. Helping clients achieve some quick wins that will increase traffic and conversion rates.  

Challenging a clients website can often be the hardest sell, you are essentially telling a client that their platform is not good enough and it will need to be completely redeveloped. Instead of overwhelming everyone involved with a huge 3-4 month project; completing 30 days or so more of analytics on the current site can often draw a compelling picture. There are some fantastic tools out there to assist with this process. I recently participated in a GA course facilitated by Sydney University, and everyone should be implementing Google Analytics (GA). GA is free, intuitive to use and constantly being updated with new and improved features.

 

Setting  up a properly tagged site can still be confusing, but within a matter of weeks, you can really start to see the paths users are taking that lead to conversion.  Focus on your funnels; cart and checkout, home page and product pages. It might even be worthwhile implementing something like crazy egg; heat and scroll maps can quickly give you an understanding of how your visitors engage with your website. What’s the point of having all your deals and specials over the fold of your homepage, if your users are not scrolling.

Focus on your funnels; cart and checkout, home page and product pages. 

Following a month or more of analytics we write up a detailed report on our findings and recommendations and present this to the client. We focus on quick wins that will increase traffic, engage with the user and lead them down the path of conversion. Quality is key to the success of the project. We help our clients become internet leaders, and become an important part of their business.

We constantly challenge, iterate and improve.